Practice Areas - International Finance and Bank Credit Law Firms and Lawyers
| Deal Date: | 07-10-2014 | Practice Area: | International Finance and Bank Credit |
| Deal Title: | Performance Interactive Alliance Acquisition of SoQuero GmbH | Industry: | Software & Computer Services |
| Description: |
Ashurst advised marketing holding Performance Interactive Alliance (PIA) on the financing of the acquisition of Frankfurt-based online marketing agency SoQuero GmbH (SoQuero) by marketing agency blueSummit Media (blueSummit). SoQuero was sold by Intershop Communications AG (Intershop) for an undisclosed consideration.
BlueSummit is among the leading German agencies for international performance marketing, focussing on search engine optimisation, search engine advertising and affiliate marketing. Besides marketing businesses Performance Media, econda, blueSummit, DELASOCIAL and Dymatrix, BlueSummit is incorporated under the PIA holding.
The Ashurst team from Munich was led by finance partner Dr Bernd Egbers, comprising senior associate Carsten Endres, associate Dr Thomas Freund and transaction manager Susanne Kasnitz.
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| Financial Center: | Munich | Value: | 0.00-0.00 |
| Advised Party: | Lender | Law Firm | Ashurst |
| Borrower Jurisdiction: | Germany | Lender Jurisdiction: | Germany |
| Classification: |
Acquisition Finance Private Company Acquisition |
Lawyer | Bernd Egbers |
